How to set your croissant price

On Croissant, supporters don't type in a dollar amount. They choose a number of croissants, and you decide what one croissant costs. This guide helps you pick a price that feels right for your audience.

How pricing works

• You set a price per croissant between $1 and $100 (or the equivalent in your currency).
• Supporters choose 1, 3 or 5 croissants, or a custom number from 1 to 100.
• The total is the number of croissants times your price.

So if your croissant costs $4, the quick options are $4, $12 and $20. You can change the price any time in your page settings (see customising your page).

Things to weigh

What feels like a casual thank-you

A croissant is meant to feel like a small, friendly gesture, roughly the cost of a coffee or pastry where your audience lives. Many creators pick a price in the low single digits for that reason. If it feels like a real purchase decision, some people will hesitate.

What the quick options add up to

Look at all three preset amounts, not just one croissant. A $10 croissant means the 5-croissant option is $50, which is a big jump for a casual tip. A $2 croissant means 5 croissants is still only $10. Pick a price where 1, 3 and 5 all seem reasonable for your audience.

How fees affect small tips

Card processing usually includes a fixed amount per payment. With Stripe, US card processing is around 2.9% + 30¢. On a $1 tip, that fixed 30¢ is a large share. On a $5 tip, it's much smaller. Croissant's own fee is 1% regardless of size.

This doesn't mean you can't price low, but it's worth knowing that very small tips keep less of their value. A price of a few dollars is a common middle ground. The fees page has worked examples.

Who your audience is

Think about who supports you:

• A broad, general audience (readers, viewers, listeners) tends to suit a lower price that feels like an easy yes.
• A professional audience (developers using your library at work, people who use your templates for clients) may be comfortable with a higher price.
• A local or regional audience will judge prices against what a pastry costs where they live.

There's no single right answer. Start with your best guess and adjust if it doesn't feel right.

A bit of pricing psychology

These are general ideas to think about, not rules:

• Small units make giving more feel natural. Choosing "3 croissants" can feel lighter than typing in a larger number, even though the total is the same.
• The middle option is often the default choice. When people see three options, many go for the one in the middle. Make sure your 3-croissant total is an amount you'd be happy to receive often.
• Round numbers are easier to understand. $3 or $5 is quicker to read than $3.75.
• Consistency builds trust. Changing your price frequently can be confusing. Pick something sensible and leave it for a while.

Currency

Your currency is chosen when you claim your page, and USD is the default. Supporters pay in that currency, and your price per croissant is set in it too.

Choose the currency your audience is most comfortable with, or the one that matches your bank account. If most of your supporters are in one region, pricing in their currency avoids confusion about conversions. Card networks or banks may apply conversion on the supporter's side if their card uses a different currency.

Because the currency is set at claim time, it's worth deciding before you start. The getting started guide covers the claim step.

Example setups

Price per croissant	1 croissant	3 croissants	5 croissants
$2	$2	$6	$10
$3	$3	$9	$15
$5	$5	$15	$25
$10	$10	$30	$50

Supporters can always choose a custom number of croissants (up to 100) if they want to give more.

A sensible starting point

If you're unsure, start with a price that matches a coffee or pastry for your audience, check that the 3 and 5 options look reasonable, and leave it for a few weeks. Then adjust based on what feels right.

Related

• How to accept tips online
• One-off tips vs memberships
• Pricing